Innovative branding for
the development of tomorrow
Space in Flanders is scarce and the desire to do business is great. How do you rhyme those two? Hexagon has an appropriate answer for that. The West Flemish project developer is growing in record time from start-up to established value in the field of conversion projects. The existing logo no longer reflects the company's stated values, so it's time for a rebrand!
A remarkable brand story
The brand story is clear: Hexagon does not use open, green spaces for the development of its projects. Behind every new construction or renovation project of Hexagon lies a history of trade or industry. It is up to the entrepreneurs of tomorrow to write their story in the architectural multi-tenant buildings, with the necessary attention for efficient implementation and cross-pollination (re)built by Hexagon.
The Hexagon team is determined and has a clear goal in mind: it is now MOQO's turn to visually communicate the Hexagon-story.
Symbolizing sustainability in entrepreneurship
We base the logo on the four pillars above. The result? A grained emblem in which the H of Hexagon forms the heart of the company's stamp on preserving nature on the one hand and on entrepreneurial life on the other. In addition to the emblem, Hexagon comes in a tight letter for a balanced and clear result. We finish the house style with a written letter for titles and quotes. This completes the professional and confidential nature of Hexagon's business.
We are developing a range of corporate identity carriers. From the classic business card and letterhead to a brochure with a logo cut out on the cover to subtle car lettering: from now on Hexagon can reinforce its unique story with a complete range of communication tools.
Creating a digital business card
We are also taking care of Hexagon's corporate website. The website mainly targets potential investors and other stakeholders, such as city councils and intermunicipal companies, so it requires the necessary gravity and must radiate credibility, both graphically and copy-wise. The mood film on the homepage attracts attention and tells the full story of Hexagon in a few images:www.hxgn.be.
To support Hexagon's sales department, we built a link between the projects on the website and the customer's underlying CRM system, which improves efficiency.
